Shaw Theatres Balestier reopens on 30 March

Writer: Heidi Hsia

Goodies galore for the opening of Shaw Theatres Balestier

27 Mar - Shaw Theatres Balestier will finally reopen on 30 March 2023 with 11 halls, and will feature the most number of premium halls at a single venue in Singapore.

The newly renovated Shaw Theatres Balestier has six regular halls, four Lumiere halls and one Dreamers hall.

Prior to its official opening on 30 March 2023, Shaw Theatres Balestier will be holding an open house from 27 to 29 March 2023:

• Free Movie Tickets Giveaway (27 to 28 March 2023) - 350 pairs of movie tickets will be up for grabs for the first 350 patrons on the first two days. Queue starts at 10.00am at the box office. Each patron is entitled to only one pair of free movie tickets. This promotion is valid only for movies screening on the same day from 11.00am to 8.30pm in the four Lumiere and six regular halls. Terms and conditions apply.
• Free Movie Tickets Giveaway (29 March 2023) - 150 pairs of movie tickets will be up for grabs for the first 150 patrons for the last day. Queue starts at 10.00am at the box office. Each patron is entitled to only one pair of free movie tickets. This promotion is valid only for movies screening on the same day from 11.00am to 3.00pm in the four Lumiere and six regular halls. Terms and conditions apply.

When Shaw Theatres Balestier closed along with the mall Shaw Plaza for a complete rebuild in August 2019, it presented a unique opportunity to pay tribute to the heritage district that it is located in. Shaw Theatres has a strong sense of presence in Balestier. In the 1940s, the Shaw Brothers' Jalan Ampas Studio was set up, and produced many popular and critically acclaimed Malay films. It launched the careers of many legendary Malay film stars and was a major contributor to the Golden Age of Malay Cinema.

Mr. Mark Sha, Director, Shaw Organisation Group of Companies, commented: "We have a strong relationship and association with the Balestier neighbourhood, so we took inspiration from elements of its heritage and culture such as the industrial background, the old shophouses and the diverse architectural buildings."

As for Dreamers, which will be open at a later date, it was described as a more conducive movie-going environment created for children - with reduced volume; soft lighting inside the halls so the little ones can see where they are going; lowered contrast between projection and ambient light; with all patrons primed to expect babies and running toddlers; and kids and family friendly movies throughout the year.

Unlike The Dreamers at Shaw Theatres Jewel, which has colourful seats and an open play space at the front of the hall for the kids, The Dreamers at Shaw Balestier has been reimagined with a different design with more play space.

Meanwhile, Lumiere will continue to feature the luxurious Figueras seating and the latest DTS:X sound system (with new overhead speakers to provide an all rounded soundscape). Figueras seats are roomy and can be reclined by 42 degrees. They also come with ergonomically shaped backrest cushion, a generously sized turntable and USB charging ports. It offers a much more intimate movie-watching environment, and the armrest can be folded up for the twin seats to form love seats.

Mr. Mark Shaw said: "We introduced Dreamers to cater to families with young children and Lumiere to those looking for more premium and comfort at Shaw Theatres Jewel in 2019. Both were immediately popular with our patrons. When the time came for Shaw Theatres Balestier to undergo a complete makeover, we recognised the need to introduce more of these two concepts into the cineplex."

Opening promotions from 30 March 2023:

• Free regular combo for the first 200 redemptions each day from 30 March to 09 April 2023 with every ticket purchased at Shaw Theatres Balestier box office. Terms and conditions apply.
• Promotional ticket prices for Lumiere movie screenings at Shaw Theatres Balestier from 30 March to 30 September 2023 ($5 off regular ticket price of between $23 to $30). Every Lumiere ticket purchased also comes with a complimentary $5 MovieBites credits which can be used to offset concessionaire purchases on the same day. Terms and conditions apply.
• Shaw Theatres Balestier Lumiere Super Launch Package at $14.50 (usual price up to $37.50). The package includes one Lumiere 2D ticket and one special combo consisting of a regular popcorn (sweet/salted), a regular chicken bites and a regular soft drink. Limited to 1,000 packages and available for purchase from 10 April to 03 May 2023 at Shaw Theatres Balestier box office counters only. Terms and conditions apply.

Visit shaw.sg for details and other related promotions.